The food economy is increasingly shaped by such new issues as sustainability, safety and quality standards, consumer health, and industry concentration. Cultural and ethical arguments gain momentum when aligned with issues such as economic welfare and stakeholder interests. The food economy grows ever more global and encompasses more elusive elements like trust, integrity, transparency, corporate social responsibility and creating emotional bonds with customers.
Raising an Athlete: How to Instill Confidence, Build Skills and Inspire a Love of SportThrough real-life examples and time-tested advice, this guide provides parents and coaches insights into how to deal with the challenges and pitfalls that arise as children progress in sports.
Added by: evren85 | Karma: 163.59 | Non-Fiction, Other | 6 August 2008
32
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks.
Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing upon their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned into the “Eight Laws of Brand Integrity,” extracted from hundreds of projects and at a cost of billions of dollars in brand--related losses to global businesses:
