100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
Poised to be the catalyst for business success, this collection of great ideas provides the fuel for companies of all sizes to create value and success. Some of the biggest corporate names supply their fire-tested strategies, accompanied by advice on applying their suggestions to different business situations.
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers.
100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies.
No text has its meaning alone; all texts have their meaning in relation to other texts. Since Julia Kristeva coined the term in the 1960s, intertextuality has been a dominant idea within literary and cultural studies leaving none of the traditional ideas about reading or writing undisturbed.
In writing The Intelligent School, the authors offer a practical resource to schools to help them maximize their improvement efforts. The aim is to help schools to be intelligent organizations; to be the type of school that can synthesize different kinds of knowledge, experience and ideas in order to be confident about current achievements, and be able to decide what to do next
