Introduction to Management in the Hospitality Industry, Ninth Edition gives you the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible.
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.
Dictionary of Travel, Tourism and Hospitality, Third Edition
Dictionary of Travel, Tourism and Hospitality, Third Edition
The Dictionary Of Travel, Tourism And Hospitality defines and explains mo re than 3000 terms and abbreviations in travel, tourism and hospitality. It also lists key data for more than 200 countries. The Dictionary Of Travel, Tourism And Hospitality covers business and employment terms, environmental issues, European integration, food and catering, forms and types of tourism and recreation, and travel-related illnesses. The Dictionary Of Travel, Tourism And Hospitality is a combination reference tool, manual and textbook. The Dictionary Of Travel , Tourism And Hospitality is a useful reference work for travel agents, travel guide writers, business travelers, and recreational tourists.
