The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing by Sarah Maxwell
An in-depth look at fair pricing practices and their affect on our everyday lives
Certainly consumers today are concerned about the unfairness of gasoline prices. And even if these concerns subside, the focus on fair pricing will shift to other areas such as the unfair costs of health care, mobile phones, prescription drugs, a college education, real estate, or hotel rooms. In The Price Is Wrong, pricing expert Sarah Maxwell explains the psychological and sociological basis of fair pricing and reveals how this issue affects our everyday lives. Written in a straightforward and accessible style, this book shows readers how unfair pricing causes an extreme emotional response. Throughout the book, Maxwell skillfully explains what makes a price seem wrong, the social norms of fair pricing, and the true cost of unfair pricing. (Amazon.Com)

John Bird - How to change your life in 7 steps
Want to improve your life but don't know where to start? Then this is the book for you.
In this lively self-help book, Big Issue founder John Bird explains his seven simple rules that could help you change your life. Whether you want to get a new job, quit smoking, give up drinking or go back to college, How to Change Your Life in 7 Steps explains how you can take what you've been given and turn it into something you'll be proud of.