Furnishing an intimate look inside some of the most spectacular inns and bed-and-breakfasts in North America, this attractive coffee-table book explores a wide range of fantastic vacation destinations. Capturing the quality establishments through vivid photography and enjoyable editorial, travel enthusiasts will discover the personality and charm of each retreat.
Perspectives in Mathematical Sciences II: Pure MathematicsThis book presents a collection of invited articles by distinguished Mathematicians on the occasion of the Platinum Jubilee Celebrations of the Indian Statistical Institute, during the year 2007. These articles provide a current perspective of different areas of research, emphasizing the major challenging issues. Given the very significant record of the Institute in research in the areas of Statistics, Probability and Mathematics, distinguished authors have very admirably responded to the invitation.
From epic to limerick, novel to anecdote, literary narratives engage and entertain us. From autobiography and biography to accounts of familial generations, narratives define communities. Myths and histories loom large in religious traditions as well. Recently, the importance of narrative to ethics and religion has become a pervasive theme in several scholarly disciplines. In the essays presented here, a distinguished roster of scholars addresses a range of issues associated with this theme, focusing especially on questions concerning narrative's contribution to knowledge.
"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big
"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader
"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart
