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How We Decide
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How We DecideHow We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray.

 

 
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Tags: decisions, neuroscience, precise, depends, buying, Decide
RFID in the Supply Chain
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RFID in the Supply ChainRFID in the Supply Chain

Written by the Director of the Center for Excellence in Supply Chain Management at Baylor University, RFID in the Supply Chain offers expert insight to help you decide whether, when, and how to use RFID technology to improve supply chain management processes.  
 
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Tags: Supply, Chain, technology, whether, decide
Honor and Violence in Golden Age Spain
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Honor and Violence in Golden Age SpainHonor and Violence in Golden Age Spain

Drawing on criminal and other records to assess the character of violence among non-elite Spaniards, this work finds that appealing to honour was a rhetorical strategy, and that insults, gestures, and violence were all part of a varied repertoire that allowed both men and women to decide how to dispute issues of truth and reputation.
 
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Tags: violence, decide, dispute, women, allowed, Honor, Spain, Violence, Golden
Home for Christmas (level 1)
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Home for Christmas (level 1)Home for Christmas (level 1)

1Three young women need to get to London from Ireland in time for Christmas. When all flights are cancelled, they are forced to share a car and make the journey by road. They each have their own personal problems, but they have to decide together what to do when they find a briefcase full of money. Then they realise that a car is following them…
 
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Tags: Christmas, briefcase, together, decide, problems, level, personal
Gossip Girl #6: You're the One That I Want
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Gossip Girl #6: You're the One That I WantGossip Girl #6: You're the One That I Want

The only invitations that matter to the Upper East Side Seniors are the ones that bear Ivy League insignia.  College acceptance letters are arriving and Serena gets in everywhere she applied while Blair is waitlisted for her dream school Yale. Jenny becomes a model with Serena's help. Dan and Vanessa decide to live together. So even as the intrigue over who-got-in-where heats up, the more important question remains: "Who's hooking-up-with-whom?"
 
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Tags: Serena, decide, together, Vanessa, model, Gossip, Jenny