Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, and reaching customers is a big challenge for small companies. This book offers you advice on key issues such as: understanding your customers, creating a customer service strategy, hiring the right people, setting up and implementing complaint processes, and adding a personal touch.

Short, practical, concise help for dealing with customers,
Quick and easy read, lots of valuable tips
This book is succinct and easy to reference. I have 20+ years customer service experience and WOULD recommend this book to anyone who is open-minded to trying new tools and techniques. If you are having trouble with customers, change your approach. This book will help you do just that.

In 101 Ways to Really Satisfy Your Customers this covers simple background information for those readers wanting to gain a greater understanding of the subject—in this case, customer service. It sets the mood for the entire book and explains some key philosophies and observations in the field of customer service.

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

This guide features winning strategies to the global business environment. It covers how to create a value proposition, understanding how customers make buying decisions, how to create a deliver a winning oral proposal, and the step to setting up a Proposal Center of Excellence.