ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle

ROI selling works within a company's existing sales methods to increase the effectiveness and production of their sales force. Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers.

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.

Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Master today’s most powerful marketing tool for instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships

This book responds directly to some of the most significant issues in today’s business environment: How can we identify the right key accounts, and how can we work more closely with them? How can we become a key supplier, chosen to collaborate on the customer’s future plans? How can we align our internal functions to the demands of those customers? How do we do this profitably?

Turn online visitors into paying customers!
You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.
From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers.