The Complete Newbie’s Guide To Effective Copywriting
Is your business struggling with low conversion rates?
To be successful in business, online or offline, it basically comes down to 2 things. You need to be able to get leads (potential customers) and then convert them into buying customers.
Nathanael West's Hollywood novel takes place mostly at the margins of the movie kingdom, the universe of set painters and extras, frustrated small-timers, hangers-on and oddities. There are prostitutes here, transplanted Eskimos, a failed comic who sells silver polish door to door so that he can force luckless customers to watch his act. No one in this book has found the promise that California was supposed to offer, and at the end their anger and resentments collect into a riot in the streets that is the sum of their individual discontents.
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.
Many organizations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage.
Bookshop owner Penelope Thornton-McClure wants her resident sleuth-ghost, Jack, to stop haunting her customers. But when a pretty author is murdered, Jack can't rest in peace.
