Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.
Added by: Maria | Karma: 3098.81 | Periodicals | 11 October 2008
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In this issue, all dedicated to breakfast, we can read also about coffee terminology (coffee lingo to help inform your next coffee purchase and enhance your appreciation for your morning cup) and an insider's guide to Switzerland's famed cities, Zurich and Lucerne.
