Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Blogging to Drive Business will help businesses of any size learn more about blogging, from both the technical and strategic perspectives. After all, you need the specific technical instructions to set up your blog and add information to it, and you need to know how to get eyeballs looking at your blogs and how to leverage your blog with your other online (and offline) marketing efforts.
The Fable of the Keiretsu: Urban Legends of the Japanese Economy
For Western economists and journalists, the most distinctive facet of the post-war Japanese business world has been the keiretsu, or the insular business alliances among powerful corporations. Within keiretsu groups, argue these observers, firms preferentially trade, lend money, take and receive technical and financial assistance, and cement their ties through cross-shareholding agreements. In The Fable of the Keiretsu, Yoshiro Miwa and J. Mark Ramseyer demonstrate that all this talk is really just urban legend.
When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you’ll go far. With more than 70 million members, LinkedIn presents an invaluable opportunity to make connections, find a job, get a better salary, market a business, attract investors, and much more. This second edition offers new advice to help you market yourself, grow your business, and take your professional network to all new levels.
How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success
Redefining power and the nature of success for the 21st century. The numbers are staggering. Between 1997 and 2004, privately held, women-owned businesses grew at three times the rate of all American privately held firms; women’s companies are creating jobs at twice the rate of all firms; women’s companies are growing profits faster than all firms. Five-time CEO and contributor to Real Business and Fast Company Margaret Heffernan asks, Why are these women so successful?
How to Start and Run a Petsitting Business: A Step-by-step Guide to Setting Up a Successful Enterprise in This Rapidly Expanding Market
Petsitting may be a relatively new concept but the demand for dogwalkers, cat sitters and 'home from home' pet care, is growing fast.For today's pet lover, a career in petsitting offers the flexibility of a low cost start-up business with the freedom to work the hours you choose. And you get the opportunity to spend time with animals and expand your knowledge of pet behaviour and welfare. This book guides you, step by step, through the process of setting up your ownpetsitting business,with information on:- RESEARCHING YOUR MARKET - NAMING YOUR BUSINESS - THE LAW RELATING TO ANIMALS - PET CARE - MARKETING AND ADVERTISING -
