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Branding For Dummies, 2 edition
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Branding For Dummies, 2 edition

Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
 
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Tags: edition, company, Branding, Dummies, brand
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)
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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way.

 
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Tags: Yourself, Edition, Branding, media, Reinvent
The 22 Immutable Laws of Branding
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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and 
 
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Tags: Branding, Immutable, marketing, Rolex, world
Dave Cullen - Columbine
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Dave Cullen - Columbine

On April 20, 1999, two boys left an indelible stamp on the American psyche. Their goal was simple: to blow up their school, Oklahoma City-style, and to leave 'a lasting impression on the world.' Their bombs failed, but the ensuing shooting defined a new era of school violence, irrevocable branding every subsequent shooting 'another columbine.'

REUPLOAD NEEDED

 
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Tags: school, Their, shooting, irrevocable, branding, school, every, Their
Ingredient Branding: Making the Invisible Visible
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Ingredient Branding: Making the Invisible VisibleIngredient Branding: Making the Invisible Visible

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals..
 
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Tags: Ingredient, Branding, component, marketing, brand