This books explores why it is we believe what we believe about language, and why we persist in handing down from generation to generation a rag bag collection of fact and fantasy about language.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country.
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.

 

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Why People Believe Weird Things
Pseudoscience, Superstition, and Other Confusions of Our Time

Total Duration: 3:28

Faced with the rapid changes and anxieties of modern life, many people are turning to the alluring comforts of pseudoscience and the occult. In Why People Believe Weird Things, Michael Shermer explores the very human reasons we find these otherworldly phenomena, conspiracy theories, and cults so appealing.

In this program, Shermer shows how the eternal search for meaning and spiritual fulfillment often results in our thinking being led astray by extraordinary claims and controversial ideas-particularly in the realms of superstition and the supernatural.
A compelling portrait of our immense capacity for self-delusion, Why People Believe Weird Things celebrates the scientific spirit and the joy to be found in rationally exploring the world's greatest mysteries, even if many of the questions remain unanswered.