Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line.
The premier single-volume reference in the field of anesthesia, Clinical Anesthesia is now in its Sixth Edition, with thoroughly updated coverage, a new full-color design, and a revamped art program featuring 880 full-color illustrations. More than 80 leading experts cover every aspect of contemporary perioperative medicine in one comprehensive, clinically focused, clear, concise, and accessible volume.
This book sets out to help people develop their ability to communicate in a variety of situations occuring in adult life. Although written primarily for students in Colleges of Further Education, the contents of the Book should prove equally suitable for use by 15-16 year olds in Secondary Schools. Each problem relates an event or problem in the lives of the Jackson familly, at the same time illustrating the use of a particular communication skill or an aspect of grammar or punctuation.
Reveals the confusion that results from misleading popular names of plants and points out the advantages of a sound, scientific approach. These few chapters cover virtually every aspect of the subject of how plants get their names and what those names signify. 11 illustrations.
Cars have come a long way in the century or so since they were invented. This superb collection of specially commissioned photographs shows how cars have changed and developed, from the dangers of the early pioneering models to the complicated speedsters of today. See a horseless carriage and boneshaker, the elegant classics of the 1930s, and the family cars of the 1950s. Every aspect of the car's story is illustrated by a detailed look at a particular car, such as the Model T Ford, a vintage Rolls Royce and a 1930s Holden.
