This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.
In each of the following sentences a word or phrase is given in bold letters. From the given alternatives, choose the one that is better than the bolded text. If none of the alternatives improves the sentence, indicate (d) as your answer.
The Road Less Travelled: 1,000 Amazing Places Off the Tourist Trail
From alternatives to the Carnival in Rio and the beaches of Thailand to substitutes for the most visited national parks and over-rated restaurants, "The Road Less Travelled" will help you find less crowded, sometimes less expensive and often more spectacular and rewarding places to visit. Presenting 1,000 fascinating alternatives to hundreds of well-known tourist destinations and sights, this compact edition of the bestselling guide brings vibrant cities, enchanting sights, breathtaking natural wonders and unforgettable experiences to life.
