International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners. Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures. Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.
In this volume, contributors from the fields of both strategic management and organizational behaviour have been brought together to explore the relationship between organizational learning and competitive advantage.... In their editorial introduction, Edmonson and Moingeon trace changes within the fields of strategy and organizational development that have encouraged a more integrative approach.
Valuable and innovative classroom management strategies fill this indispensable guide to effective teaching. Explained in an easy-to-follow, concise format, each 2–3-page strategy includes a brief introductory scenario illustrating the technique's usefulness in the classroom, steps to implementing the strategy, a discussion of potential problems and suggestions for managing them, and viable ideas for adapting the techniques to fit different teaching situations.
This book is about identifying the choices available when creating, fixing, steering, and discovering plots and then learning what narrative problems they are apt to create and how to choose an effective strategy for solving them. The result? Strong, solid stories and novels that move.
