The Buying Brain: Secrets for Selling to the Subconscious Mind

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain: Secrets for Selling to the Subconscious

As much as 95% of our decisions are made by the subconscious mind. As a result, the world′s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

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Selling to Anyone Over the Phone

In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again.

Earn What You're Worth

"Earn What You're Worth" shows working woman how to up their earning power--by using their unique skills and abilities to build a rewarding, lucrative career. Readers will learn to:
- Learn the difference between going into debt--and investing in their career
- Sell themselves at work--without selling their soul
- Discover their individual gifts and talents--and use them to get a raise
- Value what's most important to them--and dump bad financial habits

 

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The pardoner's tale (canterbury tales )
"The Pardoner's Tale" (Middle English: The Pardoners Tale) is one of the The Canterbury Tales by Geoffrey Chaucer. The story is in the form of an exemplum: the Pardoner first explains the theme he will address, then tells his story and finally draws the conclusion he had already mentioned in his introduction.
The old man mirrors the hypocrisy of the Narrator himself in the way he deceives the three men.
The Pardoner’s work is also based on deceit, selling relics to the unwary.