U.S. News & World Report Magazine: For top-notch reportage and incisive analysis of national and world events, look no further than the pages of this weekly magazine. U.S. News & World Report covers government, business, industry, technology, labor, national defense, international relations, science, religion and cultural trends with immediacy, depth and clarity.
Organized around themes of cultural realism and social constructivism, Monica Gariup develops a theoretical framework to enhance our understanding of security culture at the European Union (EU) level. Using tools from political theory, linguistic analysis, and international relations theory, this book's innovative approach examines the implications of discourse and practice in the European Security and Defense Policy (ESDP).
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes:
Interviews with press officers and PR agents about their working practices
Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities
Specialist chapters on financial public relations, business ethics, on-line promotion and the challenges of new technology
Over twenty illustrations from recent PR campaigns.
