The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Prepare for takeoff! Being a pilot means having to stay calm under pressure and make critical decisions thousands of feet above the ground. Filled with engaging text and colorful pictures, this title takes children behind the scenes of air travel to learn about the people in control.

May it be the ancient or the modern, scientific discoveries and inventions have changed the course of history and paved the way we live. The book is a trip in time from the present to the antiquity, bringing forth some mindboggling scientific innovations from different corners of the world. Every page is packed with colourful pictures and illustrations that give life to information and inspire a child for future discovery.

This delightful picture book presents Rumi's classic tale of two parrots: one held captive by a merchant who loves his bird very much, and the other who helps his friend escape from the merchant. All ends well, as the merchant learns that by giving his bird freedom, he gains two parrot friends who frequently grace his garden. The pictures by Iranian artist, Rashin, are delightful and the story is well told. A book both children and adults will enjoy.

English Through Pictures, Book 3 (Updated Edition)

Book III keeps in mind that its readers will have many different needs. Some will want more English to help them to find work, some as a step on the way to higher education, some for business, travel or better living—and some because English opens for them a window with a wider outlook on the world.

Audio added