The promise behind the brand becomes the strength of motivation for all activities of the company and its partners. This book by Philip Kotler, covers in depth the whole direction of brands, illustrated with cases
AUDIOBOOK: Philip Pullman - The Subtle Knife The Subtle Knife is the second novel in the His Dark Materials series, written by British novelist Philip Pullman, and published in 1997. In the second book we meet second main character in the trilogy: Will, who lives in our world. Of course book says also about Lyra.
Grandmaster A. E. Van Vogt was one of the giants of the Golden Age of classic SF, the 1940s. Of his masterpieces, The World of Null-A is most famous and most influential. It was the first major trade SF hardcover ever, published in 1949, and has been in print in various editions ever since. The careers of Philip K. Dick, Keith Laumer, Alfred Bester, Charles Harness, and Philip Jose Farmer were created or influenced by The World of Null-A. It is required reading for anyone who wishes to know the canon of SF classics.
The Greek hoplite, the archetypal spear-armed warrior, is perhaps the most prevalent figure in our view of the 'Golden Age' of Ancient Greek civilisation. It was during this period that the state began to take greater responsibility for military organisation, and the arming and equipping of its citizens. From the victory at Marathon over Darius of Persia, through bitter inter-state warfare, to the rise of Philip of Macedonia and his son Alexander the Great, the hoplite soldier was in the front-line. This title narrates the life and experiences of the common Greek warrior, how he was recruited, trained and fought
Added by: Kahena | Karma: 11524.33 | Fiction literature | 27 December 2010
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The Little Sister
The Little Sister is a 1949 novel by Raymond Chandler, the fifth in his popular Philip Marlowe series. The story opens when mousy Orfamay Quest first phones and then visits Philip Marlowe's office in search of a detective. Orfamay is a "small, neat, rather prissy-looking girl with primly smooth brown hair and rimless glasses" from Manhattan, Kansas who has come to Los Angeles to search for her older brother Orrin.
