McCloud, in an incredibly accessible style, explains the details of how comics work: how they're composed, read and understood. More than just a book about comics, this gets to the heart of how we deal with visual languages in general. "The potential of comics is limitless and exciting!" writes McCloud. This should be required reading for every school teacher. Pulitzer Prize-winner Art Spiegelman says, "The most intelligent comic I've seen in a long time."
Will Eisner
"A landmark dissection and intellectual consideration of comics as a valid medium."
James Gurney, Dinotopia
"McCloud is the McLuhan of comics."