The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing by Sarah Maxwell
An in-depth look at fair pricing practices and their affect on our everyday lives
Certainly consumers today are concerned about the unfairness of
gasoline prices. And even if these concerns subside, the focus on fair
pricing will shift to other areas such as the unfair costs of health
care, mobile phones, prescription drugs, a college education, real
estate, or hotel rooms. In The Price Is Wrong, pricing expert Sarah
Maxwell explains the psychological and sociological basis of fair
pricing and reveals how this issue affects our everyday lives. Written
in a straightforward and accessible style, this book shows readers how
unfair pricing causes an extreme emotional response. Throughout the
book, Maxwell skillfully explains what makes a price seem wrong, the
social norms of fair pricing, and the true cost of unfair pricing. (Amazon.Com)
David Baldacci - Simple Genius
Last seen in Split Second (2003), former Secret Service agents Sean King and Michelle Maxwell have reached a crisis in their relationship in this less than compelling Washington political thriller from bestseller Baldacci. When Maxwell instigates a fight with the most intimidating bruiser she could find at a local bar and lets herself be beaten unconscious, despite her superior fighting skills, her partner suggests she voluntarily commit herself to a psychiatric facility. While Maxwell reluctantly undergoes treatment to find the childhood roots of her death wish, King probes the suicide of a scientist found on the grounds of Virginia's Camp Peary, a mysterious CIA facility. Both mysteries are fairly run of the mill, lacking the sharp twists and expert pacing that characterize Baldacci's fiction at its best.
The Man Who Changed Everything: The Life of James Clerk Maxwell by Basil Mahon
This is the first biography in twenty years of James Clerk Maxwell, one of the greatest scientists of our time and yet a man relatively unknown to the wider public. Approaching science with a freshness unbound by convention or previous expectations, he produced some of the most original scientific thinking of the nineteenth century — and his discoveries went on to shape the twentieth century .
