This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.
The Fast Track to Getting published! “Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over.” – John Kremer, author, "1001 Ways to Market Your Books"
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
Dedicated solely to road cycling, Cyclist is a unique, bestselling magazine in a growing market.A celebration of adventure and exploration, plus the equipment that makes road cycling so special, Cyclist reveals the world’s best routes and takes readers behind the doors of the sport’s most iconic brands.Inside you’ll find performance advice from top experts, detailed reviews of the best road bikes and technology available in today’s market, plus exclusive access to some of the best professional teams on the planet.Cyclist also looks the part, mixing in-depth articles with breathtaking imagery from the sport’s best photographers.
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