10 Things to Remember to Craft A Sales Letter That Brings Results – Grammar short lesson - 2014 -
A sales letter is a direct mail that persuades readers to buy a specific product or service. But if you look at its role in one’s business, it is more than just a piece of paper. It is even beyond selling and persuading. It is what best-selling author and marketer Seth Godin means with his line:
“Connect, create meaning, make a difference, matter, be missed.”
Trying to do it all, be it all and have it all is exhausting, but it has become normal to expect this from our lives. All too often people push themselves until they burn out, only to find that the things they struggled for were never that important. Less is More shows you how to find more time and energy to enjoy the things in life that really do matter. By making small changes in the way you live, you can simplify your life, reduce your stress and improve your health and happiness.
Harry Dresden has spent years being watched and suspected by the White Council's Wardens. But now he is a Warden, and it sucks more than he thought... So when movie monsters start coming to life on his watch, it's officially up to him to put them back where they came from. Only this time, his client is the White Council, and his investigation cannot fail -- no matter who falls under suspicion, no matter the cost.
Punctuation at Work: Simple Principles for Achieving Clarity and Good Style
Added by: borisvm | Karma: 491.67 | Black Hole | 18 June 2014
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Punctuation at Work: Simple Principles for Achieving Clarity and Good Style
In the workplace, good punctuation is much more than a matter of correctness. It’s a matter of efficiency. Professionals who aren’t sure how to punctuate take more time than necessary to write, as they fret about the many inconsistent and contradictory rules they’ve picked up over the years.
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The Heart of the Matter is not a mystery, a high-octane adventure, nor does it center on an extraordinary event. Rather it is a story of one man whose faith and character is put to the ultimate test. That man is Henry Scobie. Henry Scobie is a British assistant police comissioner stationed in a West African coastal town during World War II. Scobie is a devout catholic who is unhappily married but feels obligated to fulfill his wife Louise's needs and make her happy. An honest man, Scobie has remained faithful to his wife in their fifteen years of marriage and has upheld his duties as an officer of the law. But ...
