Why does a company's shift in advertising transform a potential flop into a billion dollar industry? How does a CEO's decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the Dow Jones? What was the path that led a small group of people to form the Civil Rights Movement?In his bestselling book The Power of Habit, Charles Duhigg, a business reporter for the New York Times, conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits.
Excellent Puzzles from the Human Computer Shakuntala Devi. This book is served as the best resource for those who seek jobs. This book helps to develop the thinking habit of the human brain. Must solved for anyone who prefers smart work for hard work.
Excellent Puzzles from the Human Computer Shakuntala Devi. This book is served as the best resource for those who seek jobs. This book helps to develop the thinking habit of the human brain. Must solved for anyone who prefers smart work for hard work.
The Power of Habit: Why We Do What We Do in Life and Business
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
Fourteen-year-old Matt Freeman is an orphan in a lot of trouble. After he's caught stealing he is funneled into the LEAF system, a new program that England has put in place to deal with youthful offenders. Through LEAF, Matt is "fostered" with the evil Mrs. Deverill, a satanic witch bent on torturing Matt. Everyone Matt gets close to has a bad habit of ending up dead and no one can seem to tell him about something called Raven's Gate - a mysterious place that is somehow tied to Matt's own psychic abilities.
