Im Feeling Lucky: The Confessions of Google Employee Number 59

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. 

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The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company

The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you’re a student, you’ll learn what to study and how to prepare while in school, as well as what career paths to consider. If you’re a job seeker, you’ll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. 

The Filter Bubble - What the Internet is Hiding From You

Pariser delivers an eye-opening account of how the hidden rise of personalization on the Internet is controlling--and limiting--the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization.

Retool Your School: The Educator's Essential Guide to Google's Free Power Apps

Authors James Lerman and Ronique Hicks, and eight other Google Certified Teachers, show you why Google Applications are the best free online learning tools available today. You will discover how students and educators can collaborate with Google Documents, how the forms application allows teachers to create instant-feedback quizzes, how a literature class can take lit trips with Google Maps, how parents can view student work thanks to websites created with Google Sites, how iGoogle can help everyone develop personal learning networks, and so much more. The possibilities are endless-and the applications are free.

Improving Online Conversions for Dummies

There are 6 chapters in this ebook. It covers tracking conversions in Google Adwords, getting to grips with basic analytics, increasing conversion rates with Google Website Optimizer, boosting conversions with Bid Management Tools

 

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