This an exellent book for undergratuation level and also as an introductory post-graduation course. It presents an overview of the internal structure of the Earth, its evolution since Archean to Recent times and relations among plate tectonic, mantle plumes and magma genesis. New insight on interaction and evolution of Earth system, Examines the role of castrophic events in Earth's history, New section on the evolution of the mantle

The enigma of the Emergence of Natural Languages, coupled or not with the closely related problem of their Evolution is perceived today as one of the most important scientific problems. The purpose of the present study is actually to outline such a solution to our problem which is epistemologically consonant with the Big Bang solution of the problem of the Emergence of the Universe}. Such an outline, however, becomes articulable, understandable, and workable only in a drastically extended epistemic and scientific oecumene, where known and habitual approaches to the problem, both theoretical and experimental, become distant, isolated, even if to some degree still hospitable conceptual and methodological islands. The guiding light of our inquiry will be Eugene Paul Wigner's metaphor of ``the unreasonable effectiveness of mathematics in natural sciences'', i.e., the steadily evolving before our eyes, since at least XVIIth century, ``the miracle of the appropriateness of the language of mathematics for the formulation of the laws of physics''.

Principles of Human Evolution presents an in-depth introduction to paleoanthropology and the study of human evolution. Focusing on the fundamentals of evolutionary theory and how these apply to ecological, molecular genetic, paleontological and archeological approaches to important questions in the field, this timely textbook will help students gain a perspective on human evolution in the context of modern biological thinking.
The second edition of this successful text features the addition of Robert Foley, a leading researcher in Human Evolutionary Studies, to the writing team. Strong emphasis on evolutionary theory, ecology and behavior and scores of new examples reflect the latest evolutionary theories and recent archaeological finds. More than a simple update, the new edition is organized by issue rather than chronology, integrating behavior, adaptation and anatomy. A new design and new figure references make this edition more accessible for students and instructors.

This book reconstructs what the earliest grammars might have been and shows how they could have led to the languages of modern humankind.
Like other biological phenomena, language cannot be fully understood without reference to its evolution, whether proven or hypothesized," wrote Talmy Givon in 2002. As the languages spoken 8,000 years ago were typologically much the same as they are today and as no direct evidence exists for languages before then, evolutionary linguists are at a disadvantage compared to their counterparts in biology. Bernd Heine and Tania Kuteva seek to overcome this obstacle by combining grammaticalization theory, one of the main methods of historical linguistics, with work in animal communication and human evolution. The questions they address include: do the modern languages derive from one ancestral language or from more than one? What was the structure of language like when it first evolved? And how did the properties associated with modern human languages arise, in particular syntax and the recursive use of language structures? The authors proceed on the assumption that if language evolution is the result of language change then the reconstruction of the former can be explored by deploying the processes involved in the latter. Their measured arguments and crystal-clear exposition will appeal to all those interested in the evolution of language, from advanced undergraduates to linguists, cognitive scientists, human biologists, and archaeologists.

Mark Tungate“Branded Male: Marketing to Men"
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.