Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."

This book is a comprehensive, myth-debunking examination of how L1 features(orthographic system, phonology, morphology) can influence English L2 reading at the "bottom" of the reading process. It provides a thorough but very accessible linguistic/psycholinguistic examination of the lowest levels of the reading process. It is both theoretical and practical.

Although the methodologies and approaches taken in most ESL/EFL texts about reading are top-down (cognition driven), and pay scant attention to the bottom of the reading process, those detailed in this book are language driven. The goal is to balance or supplement (not replace) top-down approaches and methodologies with effective low-level options for teaching English reading. Core linguistic and psycholinguistic concepts are presented within the context of their application to teaching .