Microeconomics Demystified features a clear and easy-to-understand presentation of the concepts and principles of microeconomics, with generous applications and examples. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty.
Get past the hype to discover what quality management programs really work Quality Management Demystified provides the basic terms, concepts, and tools for defining, measuring, and managing quality, from the earliest efforts at quality assurance and quality control, through Total Quality Management, to the rise and possible fall of Six Sigma.
THIS ONE-OF-A-KIND SELF-TEACHING TEXT OFFERS: * Questions at the end of each chapter and section to reinforce learning and pinpoint weaknesses * A 100-question final exam for self-assessment * Detailed examples and solutions
Nursing Laboratory and Diagnostic Tests Demystified
The painless way for nurses to learn laboratory and diagnostic testing! Nursing Laboratory & Diagnostic Tests Demystified offers a clear, step-by-step blueprint to understanding the laboratory and diagnostic tests most often performed by nurses. You will learn what each test is, why it is ordered, how it is performed, how patients should prepare, how long it takes to get the results, how to interpret the results, and what the nursing implications are.
