Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.

Business Statistics

(16 lectures, 45 minutes/lecture)
Course No. 547

Taught by George T. Geis
University of California at Los Angeles
Ph.D., University of Southern California; MBA, University of California at Los Angeles

In our tightly wired world, business executives make decisions under pressure. Almost always, these decisions must be made with less than complete information.

This course is about how to effectively use data that is currently available (or can be obtained within a reasonable time frame and cost) to improve business decision-making.

Quantitative methods such as statistical analysis never eliminate the vital role that seasoned business intuition plays. Nevertheless, analytical techniques are a central part of many decisions.