Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.
This advanced textbook introduces a new multidisciplinary framework for an international synthesis of the field of business communication, centering on the investigation of business language as discourse. It promotes debate and inquiry on several new and competing issues, emerging from corporate fieldwork and teaching practice by combining state-of-the-art research and innovative practical applications.
Teach a Child To Read with Children's Books. Combining Story Reading, Phonics, and Writing To Promote Reading Success. A 1999 Parents' Choice Approved Seal Winner! Combining story reading, phonics, and writing, this book offers an enjoyable, integrated approach to learning to read. Topics include preparing children for success before formal lessons begin, using books to promote learning enjoyment, and where to find the right books.
It can be immensely helpful when one wishes to delve into the meaning of obscure words, particularly of the scientific or bio-medical sort. This dictionary is comprised mainly of an alphabetical listing of Greek and Latin roots, though commonly used roots and combining forms from other languages are included as well. There are also useful chapters on the formulation of scientific names, the transliteration of Greek words, and on common combining forms. This last chapter (the one on common combining forms) is particularly useful if your goal is to create new descriptive words as it is conveniently subdivided into descriptive categories (color, size, shape, animal structures, etc.).
