The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Book Description
* Draws on the very latest research into the workings of the human brain.
This idea-rich, relentlessly upbeat manual proffers graphic images as an aid to unlock creative thinking or clarify emotions. Drawing loosely on brain research, learning theory and information science, English business consultant Tony Buzan (Use Both Sides of Your Brain) and his brother Barry, a professor of international studies, first outline "radiant thinking," a method designed to enhance one's associative, nonlinear thought processes. Next they explain how to create "mind maps"-colorful, structured, drawings, cartoonish or complex-as a tool to overcome mental blocks, organize ideas, brainstorm
We all learn to read at school, after a fashion. But for most of us, this is not an optimal use of our brain power. In this course you will learn to better use the left brain's focused attention combined with the right brain's peripheral attention, in close harmony. Good communication between the brain hemispheres is a pre-requisite for creative thinking and also a sense of wellbeing, where thoughts and feelings are integrated. As you probably expect, this course will also teach you to read much faster and at the same time, to remember more of what you have read. These are
obviously great advantages. There is another major benefit. Most of us, as we read, 'speak' the words in our heads. It is this subvocalisation that holds back fast reading and it is unnecessary. It is possible to have an inner speech, a kind of 'thought awareness,' that isn't linked to the tongue, mouth and vocal chord muscles, and this is much faster and more fluent. Cutting out the identification of vocalisation and the stream of thought gives a surprising by-product. Many of us think that our constant subvocalised 'speaking voice' is who we are. Finding out that you can think and be aware without a vocal stream of words, opens up your consciousness to the usually unrecognised domain of intuition and spiritual awareness. You'll have a better sense of who you really are. Try it and see!
