Ably introduced by Caughie and building on a broad range of theoretical and cultural studie work by Diane Gillepsie, Brenda Silver, Gillian Beer, and others, the ten essays first pair Woolf and Walter Benjamin as beleaguered intellectuals in the marketplace (p.1) and analysts of modern machine-age European culture. They then explore Woolfs conceptual and artistic-responses to sound, film, cinematic, telescopic, automotive, and photographic technologies, consider Woolf as subject and object of mass-market designs, and speculate on possible e-text metamorphoses of Woolf and reading.