Comic Business situates Aristophanic comedy in the context of competitive (re)performance culture in 5th- and 4th-century Greece. It seeks to illuminate how the dazzling busyness of Aristophanic comedy is the creation of a carefully manipulating craftsman trying to outdo his rivals in the fierce competition of the dramatic festivals. Theoretically informed by theatre semiotics and frame-based models of conceptualizing the theatrical event, it analyses in a number of case studies how theatrical resources of all kinds are utilized in order to generate theatrical meaning as well as capture and sustain audience interest.