90 Days to Success: Marketing and Advertising Your Small Business

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. 

Start with NO...The Negotiating Tools that the Pros Don't Want You to Know

Start with No, by negotiation coach Jim Camp, is a tenaciously contrarian guide to the art and science of give-and-take that proposes a viable alternative for today's prevailing "win-win" approach.

The Importance of Being Lazy - In Praise of Play, Leisure and Vacations

Author draws on studies of Americans' vacation habits to show why 'doing nothing' is a fundamental human necessity. Argues that as a culture whose mythology is steeped in the hard work and accomplishments of our pioneering forebearers, we know how to work hard but not how to play; and what we really need is some time off.

The Importance of Living

The Importance of Living is a wry, witty antidote to the dizzying pace of the modern world. Lin Yutang's prescription is the classic Chinese philosophy of life: Revere inaction as much as action, invoke humor to maintain a healthy attitude, and never forget that there will always be plenty of fools around who are willing-indeed, eager-to be busy, to make themselves useful, and to exercise power while you bask in the simple joy of existence.At a time when we're overwhelmed with wake-up calls, here is a refreshing, playful reminder to savor life's simple pleasures.

Why Men Die First - How to Lengthen Your Lifespan

Legato, a physician and one of the founders of gender specific medicine, provides a broad-brush look at the relative fragility of men who "at every point of their lives die an average of seven years earlier than women." Much of the book will be familiar to anyone who read John Gray's Men are from Mars, Women are from Venus (or, indeed, Legato's own Why Men Never Remember and Women Never Forget), emphasizing the debatable notions that men and boys are aggressive where most women are team players, and that women value "the ambiance of the workplace and their relationship with other workers" over attaining power within a corporate structure.