For courses in Introduction to Business An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
Added by: Anonymous | Karma: | Non-Fiction, Economics and Management | 9 September 2017
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Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach.
This is the 12th edition of the market-leading Business Finance, a highly regarded text that has now been around for over 40 years. It takes a rigorous and authoritative coverage of major corporate finance topics, sitting at the highest level with regard to technical concepts. It takes a strong analytical approach and is well-suited to strong finance units where students will be continuing on to further studies in corporate finance. The Peirson brand is iconic in this market, with its respected author team including three Professors of Finance.
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