Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea-estimate operating expenses-prepare cash flow, profit and loss forecasts-determine assets, liabilities and net worth-find potential sources of financing-think first before borrowing from friends and relatives-present your plan to lenders and investors
Reading and Understanding Economics enables you to get to grips with all the issues in today’s economy discussed at length everywhere you look in the media leaving you armed with a new vocabulary of key economic terms ready to conduct your own analysis next time you read a newspaper or listen to the news for business or pleasure
With the acclaimed writing and teaching approach of PaulKrugman and Robin Wells, MacroeconomicsinModules offers: A concise, accessible introduction to economics with 45 modules divided into 8 sections A format that lets students explore economics at an effective pace—one essential topic at a time. Each module is easily readable in a single sitting.
Business Ethics: A Stakeholder and Issues Management Approach
BUSINESS ETHICS: STAKEHOLDER AND ISSUES MANAGEMENT APPROACH, Fifth Edition, helps students get involved and be prepared, because ethics is everybody's business. This easy-to-follow guide addresses business ethics in a way you can understand. By using interesting, current, real-world examples and focusing on stakeholders, this textbook can help you outline your personal business ethics for years to come, giving you the practical tools you need to handle moral dilemmas in the workplace and the world.
The Handbook of Global and Multicultural Negotiation is a comprehensive resource that offers a wealth of in-depth advice and proven strategies for conducting effective cross-cultural negotiations. Written for people who must negotiate agreements with people from different cultural backgrounds, the book is based on extensive research and the direct experiences of two experts on international negotiation and conflict resolution who have worked in more than sixty countries and with multiple local cultures around the world.
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion, 3rd edition
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions.