The Resume Writer's Workbook

This comprehensive book is an all-inclusive job search handbook addressing all areas of the job search in an easy-to-read style. This resource is designed to lead users step-by-step through the job search maze. It includes exercises to help users assess their skills and focus on career objectives to land the right job for them. It also includes writing an effective cover letter, networking and interviewing skills, producing an electronic resume, and using the Internet in the job search. This unique handbook provides all the information users need to find a job.

Stan Krantman has a unique approach to resume writing. While working on his Masters in Advertising at Northwestern University's Medill School of Journalism, Mr. Krantman came up with the idea of incorporating rudimentary principles of marketing to the art of resume writing. He believes that by incorporating elements such as "consumer benefits," the resume should be viewed as a marketing document, advertising the prospective employee, rather than as a bland summary of work experience. Unlike other resume books that encourage the job seeker to simply copy "tested" resumes, he feels every person should learn the skills needed to market themselves. This approach produces resumes that stand out. 
Mr. Krantman himself tested this time and again when he ran Capital Writers, a successful resume company based in St. Louis, where he perfected the process. Besides working and lecturing in the field of job searching, Mr. Krantman has taught for more than twenty years. He has also worked in the publicity department for Cannon Films and as a screenwriter for Davis-Panzer Productions in Hollywood.