Facebook Marketing For Dummies (4th Edition) -june 2013-

The bestselling book updated with all of the latest features and Facebook upgrades
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. - Facebook is among the most important marketing tools for today's business or nonprofit organizations
- This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
- Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
- Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment. Engage your customers and build your business with a Facebook marketing program
To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is ever evolving, this popular guide has been fully updated to cover the newest tools and techniques. Follow these steps to increase brand awareness, launch products, enhance your customer service, and turn visitors into loyal customers with Facebook.