How to Write Clear, Concise, and Simple Sentences that (General) Readers Love!

To write accurately for general readers and trade professionals, you must not only use words that they will understand and appreciate, but also words that will carry precisely your meaning.

This book will teach you how to write for both general readers and trade professionals.

The general reader is a person who knows little, if anything, about your particular topic. The trade professional is someone who is as knowledgeable as you are, except a specific point on which you are writing.

It is easy to write for the general reader who knows nothing about a subject; but when you write for the highly educated reader, you must know what every word means and you must have something new to say that will interest these well-informed readers.

In writing an e-mail, an article, a report, or any type of document, your goal—as the sole communicator of your message—is to interest your readers about your topic. Thus, you want to appeal to them strongly and make them understand your message. Just what steps do you take?

This book reveals the precise steps to write clearly and expressively for both classes of readers. We provide many "before" and "after" examples and lots of practical, time-proven advice on improving your writing.