The countdown has begun to the end of the world. One can watch the final days tick away, second by second, on websites such as 2012-doomsday-predictions . com and chichen2012.org. There are hundreds of books on the 2012 phenomenon in print, warning us to prepare for the end or describing the new world that will follow. There is even a Complete Idiot’s Guide to 2012, and survival kits can be purchased online; hurry while supplies—and the world—last.