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Main page » Non-Fiction » Economics and Management » The Power of Habit in 30 Minutes


The Power of Habit in 30 Minutes

 

Why does a company's shift in advertising transform a potential flop into a billion dollar industry? How does a CEO's decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the Dow Jones? What was the path that led a small group of people to form the Civil Rights Movement?In his bestselling book The Power of Habit, Charles Duhigg, a business reporter for the New York Times, conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits.



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Tags: Power, Habit, business, reporter, Times, Minutes, Duhigg