Why does a company's shift in advertising transform a potential flop into a billion dollar industry? How does a CEO's decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the Dow Jones? What was the path that led a small group of people to form the Civil Rights Movement?In his bestselling book The Power of Habit, Charles Duhigg, a business reporter for the New York Times, conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits.