The Entrepreneur: Twenty-one Golden Rules for the Global Business Manager

A lively and practical guide for budding and blooming entrepreneurs.

 So you want to be a successful entrepreneur? Fed up with taking orders from above? Want to be your own boss, make your own decisions, and go head-to-head with the big boys in the business world?

 This is a book for people bursting with energy and ideas. It comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was in high school, was a millionaire before he was twenty-one, and now runs a business empire that straddles Southeast Asia. The Entrepreneur features a road map for budding businesspeople with tips on: how to get started; why you must follow your instincts and defy conventional wisdom; what is expected of a good leader; when to listen, when to act; and where to look for new opportunities.

 William Heinecke (Thailand) is the world's largest manufacturer of golf gloves. He was recently valued at around US$100 million by Forbes magazine. Jonathan Marsh (Australia) is a journalist with the Sydney Morning Herald. He is a former Asia correspondent for the Independent and managing editor of the Asian Times.