Adapt: Why Success Always Starts with Failure

'Tim Harford has done it again.. he has produced another excellent book full of insight and surprise. Just when you were ready to write-off economists, ADAPT shows how broad and useful their thinking can be. I wish I had written this book' --Evan Davis, author of Made in Britain

'Tim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever' --Alex Bellos, author of Alex's Adventures in Numberland

'Tim Harford has made a compelling and expertly informed case for why we need to embrace risk, failure, and experimentation in order to find great ideas that will change the world. I loved the book' --Dan Ariely, Author of Predictably Irrational and The Upside of Irrationality

'Harford's wide-ranging look at social adaptation is fresh, creative, and timely' --Sheena Iyengar, author of The Art of Choosing

'Highly readable, entertaining argument against top-down design. It debunks the Soviet-Harvard command-and-control style of planning and approach to economic policies and regulations, and vindicates trial-and-error (particularly the error part in it) as a means to economic and general progress. Very impressive!'
--Nassim N Taleb, author of The Black Swan