The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

The Open Innovation Marketplace introduces groundbreaking strategies and models for leveraging the world’s best innovation sources to drive far more value from new products, services, and business models–and do it with far less risk.

Alpheus Bingham and Dwayne Spradlin draw on their pioneering experience building InnoCentive, the leading global platform for open innovation. Writing for CxOs, R&D leaders, and innovation strategists, they show how to dramatically increase the flow of high-value innovations, access innovators you would never hire internally, and successfully integrate external innovation throughout your business.

Through illustrative case studies, Bingham and Spradlin demonstrate open innovation at work in pharmaceuticals, consumer products, software, aeronautics, and beyond. They show how to construct “challenges” that focus innovation on critical business needs, can attract breakthrough strategies and solutions, and how to transform your enterprise to do it over and over again.

• Integrate multiple innovation channels in one high-value framework
• How to successfully choose and integrate complementary innovation sources
• Access the “long tail” of expertise and a whole world of innovators on demand
• Tap innovation from an entire planet of creative and passionate problem solvers
• Gain the breakthrough benefits of a Challenge Driven Enterprise
• Virtualize and transform your business for twenty-first century competitiveness
• Reengineer your organization to enable open innovation and better business practices
• Overcome the Not Invented Here (NIH) mentality and unleash your organization’s innovation potential