The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
*encourage customers to spread the good word about your business *attract new customers and gain their trust *turn dissatisfied customers into loyal supporters *list your products or services widely and inexpensively *plan marketing events that will keep customers involved *encourage the media to comment positively on your business
The 4th edition includes a new chapter on using interactive websites for marketing and selling online, and provides the latest marketing trends. It also covers "stealth marketing," building customer trust through openness and developing your customer base through personalized marketing efforts.