Presents how to do a better job of self-promotion. Offers 1001 techniques and true life stories covering all the critical promotional functions, including how to identify your promotional strategies and fit them into a master plan. In the work place, we all know that we are good and believe that is all that it takes to get ourselves promoted, automatically. Mr. Rye does an excellent job of pointing out that this may not happen unless you take action to promote yourself every day. He gives you well over 1,001 ways to do that.