In the days leading up to Halloween, eleven-year-old Carly Beth Caldwell is terrorized by the other students at her school with multiple scary pranks that succeed in causing her to run away crying and vowing revenge. On Halloween day, she goes to a shop and finds a mask that the shop owner does not want to sell her but Carly manages to run away with anyway. When she tries on the mask, she has difficulty removing it and her voice unintentionally changes to a hoarse growl.