Make us homepage
Add to Favorites
FAIL (the browser should render some flash content, not this).

Main page » Non-Fiction » Economics and Management » No Lie - Truth Is the Ultimate Sales Tool

No Lie - Truth Is the Ultimate Sales Tool


A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie--Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more.

Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:


Win customer trust, instantly, by telling the whole truth about a product

Use that trust to transform a negative into a powerful selling point

Compare a product's shortcomings with a competitor's advantages and come out on top

Convince potential customers that a product's negatives translate into greater success and satisfaction

Preface Turning Negatives into Selling Points 
Chapter 1 Making the Skeleton Dance
Chapter 2 You Are Your Most Important Customer 
Chapter 3 Skeleton Protocol Step 1: Becoming Your Most Difficult Prospect 
Chapter 4 Skeleton Protocol Step 2: Finding the Positives in Every Negative 
Chapter 5 Skeleton Protocol Step 3: There’s a Reason for the Negative 
Chapter 6 Skeleton Protocol Step 4: The Negative’s Other Edge 
Chapter 7 Skeleton Protocol Step 5: More Expensive, Less Reliable, and Proud of It 
Chapter 8 Skeleton Protocol Step 6: Balancing Act 
Chapter 9 Skeleton Protocol Step 7: Becoming the Ultimate Benefit 
Chapter 10 When the Truth Kills the Sale 
Chapter 11 Tell, Sell, the Whole Story, Phinneas 
Chapter 12 Become an Expert Witness 
Chapter 13 Putting Those Negatives in Perspective 
Chapter 14 Sex, Rejection, and Several Assorted Butts 
Chapter 15 Give It a Shot: Closing Made Simple 

Purchase No Lie - Truth Is the Ultimate Sales Tool from
Dear user! You need to be registered and logged in to fully enjoy We recommend registering or logging in.
Tags: sales, selling, Sales, points, Truth, Ultimate, salespeople