Make us homepage
Add to Favorites
FAIL (the browser should render some flash content, not this).

Main page » Non-Fiction » Science literature » Linguistics » Creativity and Convention

Creativity and Convention


This book offers a pragmatic account of the interpretation of everyday metaphorical and idiomatic expressions.The central claim is that the mind is rather selective when processing information, and that in the pragmatic interpretation of both literal and figurative utterances, this selectivity often results in the creation of new (‘ad hoc’) concepts or the standardization of pragmatic routines. With this approach, the comprehension of metaphors and idioms requires no special pragmatic principles or procedures not required for the interpretation of ordinary literal utterances, but follows from an automatic tendency towards selective processing which is itself a by-product of Sperber and Wilson’s Cognitive Principle of Relevance.

Purchase Creativity and Convention from
Dear user! You need to be registered and logged in to fully enjoy We recommend registering or logging in.

Tags: pragmatic, interpretation, processing, literal, utterances, approach